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May 26, 1997

UCSC orchestrating $1 million fund-raising campaign for music

By Barbara McKenna

In conjunction with the dedication of UCSC's new Music Center, Chancellor Greenwood announced the launching of the UCSC Music Campaign--a fund-raising program to broaden the scope and outreach of the campus's Music Department. The campaign will support efforts to recruit top high school seniors through four-year merit-based scholarships as well as fund instrument and equipment purchases and other program needs.

The campaign has raised $545,000--just over half its goal of $1 million, which is expected to be reached by June 30, 1998. The campaign will support three aspects of the music program--student scholarships, equipment and instrument funds, and general funds.

"The excellence of UCSC's music program, which integrates scholarship and performance, is recognized nationally," noted Chancellor Greenwood. "In the brief time since the completion of our new state-of-the-art facility, this program has already experienced an increase in interest in music at UCSC by potential students and their parents, performers, and audience members. The fact that the UCSC Music Campaign is off to such a strong start is a real testament to how highly our community values the arts."

"State funding made it possible for us to take the first step and build this exceptional facility," says David Evan Jones, chair of the Music Department and a professor of music. "We are fortunate to have this campaign in place to secure private funding for the next steps--equipping the building and providing student scholarships. The campaign will make it possible to establish scholarship endowments to attract the state's top students. The equipment fund will ensure that when those students get here they have the equipment and performance opportunities they need to develop their skills and succeed."

Music Campaign cochair Ernest T. "Bud" Kretschmer and his wife Jean Kretschmer were the lead donors in the campaign, establishing the Ernest and Jean Kretschmer Music Scholarship Endowment. "Helping talented young performers to grow is so important," says Bud Kretschmer. "Without scholarship support, many talented young students might never get the opportunity to study music. It is a great pleasure to listen to these budding artists and know that one day we may see them become top performers."

Harold "Hal" Hyde, emeritus vice chancellor of UCSC and cochair of the Music Campaign, added that, "This facility complements other performing arts spaces on the campus and in the region. It will makes it possible to attract the best students as well as renowned performers to Santa Cruz."

The UCSC Music Campaign supports the following three areas:

The lead supporters of the campaign are:

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