Program of Events
"Reaching International Markets"
Friday, May 16, 1997

8-8:15 a.m.
Registration and Introductions

8:150-9 a.m.
Breakfast and keynote address "Southeast Asia--The Other Asia Market," by Jeremy Potash, Executive Director of the California-South East Asia Business Council

9-9:30 a.m.
Break

9:30-11:30 a.m.
Panel discussion moderated by economics professor and department chair Donald Wittman

• Jonathan Agmon, Legal Adviser, Intellectual Property and Trade, Government Affairs Department, Software Publishers Association, Washington, D.C.
  
• Doug Andrey, Director, Information Systems and Finance, Semiconductor Industry Association, San Jose
  
• K. C. Fung, Associate Professor of Economics, UCSC, and Associate Director, of the University of Hong Kong Centre for Economic Research
  
• Tony Livoti, Trade Director, Monterey Bay International Trade Association
  
• Peter Yap, Trade Manager, Bay Area World Trade Center, San Francisco
  

noon
Lunch

12:30 p.m.
Keynote address "California's Global Vision," by Lloyd Day, Assistant Secretary, International Trade and Investment Division of the California Trade and Commerce Agency

1:25 p.m.
Closing remarks by Donald Wittman

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