UCSC Review Winter 1998

Campus Update: New degree in business management economics

For the first time in campus history, UCSC is offering an undergraduate degree in business management economics. Responding to strong demand from current and prospective students, economics faculty proposed the new bachelor of arts degree program. Beginning this winter quarter, students can officially declare the new major.

"UCSC is becoming an increasingly prominent player in the regional economy, and this new major will help prepare students for burgeoning job prospects in the computer industry as well as other business growth in the area," said Chancellor M.R.C. Greenwood.

The business management economics major builds on the strengths of UCSC's economics program while meeting the needs of a growing number of students who are interested in business and management in the private, nonprofit, and public sectors, said economics professor Nirvikar Singh. He added that the Economics Department's marketing, finance, and accounting electives are consistently among the most popular classes. "Students have been begging us to do this," he said.

The new program combines the strong analytic approach of economics with the technical aspects of management.

In addition to intermediate and advanced accounting courses, classes offered as part of the new major include:

* Money and Banking;

* Real Estate Economics;

* Industrial Relations;

* Management in the Global Economy;

* Managerial Finance;

* Business Strategy and Entrepreneurial Studies;

* Environmental Business;

* Security Markets and Financial Institutions;

* Management Science;

* Economics and Management of Technology and Innovation.