February 9, 1996 Contact: Nannette O'Connor (408) 459-4767

BUSINESS ETHICS WILL BE THE TOPIC OF MARCH 7 SEMINAR WITH BEST-SELLING AUTHOR AND MOTIVATIONAL SPEAKER JAMES MELTON

FOR IMMEDIATE RELEASE

SANTA CRUZ, CA--Business ethics will be the subject of a half-day seminar with best-selling author and motivational speaker James Melton on Thursday, March 7, at the University of California, Santa Cruz.

The workshop, titled "Challenge the Limits: Ethics, Values, and High Performance Team Leadership," will cover topics such as how to create a personal awareness of ethics and values, how to identify a company's ethical ideals and values, how to distinguish between ethical and unethical behavior, as well as subjects including leadership styles, communication, and conflict resolution.

Melton consults with business leaders around the world, sharing his message of how to succeed as a team leader and how to motivate people. He encourages innovation and strives to discover new ways to increase productivity in the workplace, all while promoting ethical business practices. "There is no right way to do a wrong thing," says Melton.

The workshop is sponsored by UCSC Student Employment Services. Cosponsors include Dominican Santa Cruz Hospital, the Employment Development Department, and the Santa Cruz Area Chamber of Commerce.

The fee is $45 before March 1 and $55 thereafter. Advance registration is required. To make reservations or for more information, call UCSC Student Employment Services at (408) 459- 4767.

The schedule for the workshop, which will take place in the Merrill Dining Hall at UCSC, is:

7:30-8 a.m. Continental breakfast and late

registration

8-8:20 a.m. Welcome and introductions

8:20-10 a.m. James Melton

10-10:15 a.m. Break

10:15-11:45 a.m. James Melton

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