University Relations

UC Santa Cruz
1156 High Street
University of California
Santa Cruz, CA 95064-1077
Email: pioweb@ucsc.edu
Phone: (831) 459-2495

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A Communications Opportunity

This web site is intended to serve as a foundation—and toolbox—for applying consistent graphic and editorial standards to UC Santa Cruz's print and online communications. It is designed to enable campus communicators to spend more of their time and energy on the meaning and content of their communication—and less on the form. It is also intended to provide enough flexibility to accommodate the diverse communications needs of a complex institution.

By providing readymade, downloadable design elements and templates, providing type and color guidelines, and as well as examples of their appropriate use, www.ucsc.edu/identity provides resources that can be put to work immediately by campus communicators.

This site is a work in progress; as new tools, resources (e.g., templates, identity elements for special events, etc.), and guidelines are developed, they will be added.

Department Highlights

Downloadable print identity elements and web templates

Campus units may now download the basic UC Santa Cruz identity elements for print (the UC SANTA CRUZ logotype, UC unofficial seal, and various approved combinations) and web (second- and third-level page templates).