M a y   2 0 0 3

TO ALL UC SANTA CRUZ FACULTY:
With your help, private giving to UC Santa Cruz this year reached $20,348,285, as of May 11. This is nearly double the $11.3 million in private giving that the campus had garnered as of the same date last year. News coverage of faculty achievements continues to be strong -- in March and April alone, we identified at least 95 news clips featuring 63 UCSC faculty. This exposure contributes to our mutual goal of increasing widespread appreciation for the academic distinctions of our campus. These and other examples of our shared success are presented in this latest University Relations newsletter for faculty. As always, I thank you for all your daily efforts, so essential to our progress. Faculty partnerships are at the essence of our UR work; we invite you all to participate. I welcome your ideas and comments. Please contact me at Ext. 9-2501 or rsuduiko@ucsc.edu. Ronald P. Suduiko Vice Chancellor, University Relations				Faculty Advance Fundraising Efforts Faculty Contribute to Communications Project Faculty Achievements Showcased Faculty Build Relationships with Alumni Faculty Promote Advocacy and Community Partnerships   Archive

FACULTY ADVANCE FUNDRAISING EFFORTS

Faculty engagement in fundraising activities is essential for success. Many faculty have participated in our efforts in the past three months; examples are included in this section.

Private gift support is up in every category: annual giving, alumni, individual, corporate, foundation, and UCSC Foundation trustees. The following is a list of some of the major gifts received this year to date.

• The Gordon and Betty Moore Foundation, $9.1 million, to establish a Laboratory for Adaptive Optics
• Jack Baskin, $1 million, to endow a chair in biomolecular engineering and to support the Engineering 2 classroom / auditorium project
• Howard Hughes Medical Institute, $1 million, a Professor's Program grant to Manny Ares to support his innovative approaches to undergraduate science education
• A Pirkle Jones photography collection, valued at $789,000, for Special Collections at McHenry Library
• The Carnegie Corporation, $750,000, for the New Teacher Center to partner with education departments at institutes of higher education in support of K-12 teachers

FACULTY PARTICIPATE IN DEVELOPMENT ACTIVITIES Faculty have been active in increasing private gift support. Here are recent examples of faculty involvement in fundraising and relationship building with donors and prospective donors.

Associate Professor of Music Hi Kyung Kim, artistic director of the Pacific Rim Music Festival, has been integrally involved in all aspects of this multi-venue event, including fundraising and working with the Korean Consul General.

Dean Steve Kang presented an overview of the Baskin School of Engineering to Adobe Systems CEO Bruce Chizen and a group of Adobe executives who visited the campus earlier in May. Faculty members Ira Pohl, Professor, Computer Science; Jim Whitehead, Assistant Professor, Computer Science; Raymie Stata, Assistant Professor, Computer Science; and Tara Madhyastha Assistant Professor, Computer Engineering, also summarized their research for these prospective partners.

The campus is honoring University Librarian Lan Dyson as he retires this June after 24 years of service at UC Santa Cruz. During his tenure the Library Subject Endowment Program was created; there are now more than 60 endowments benefiting different subjects, with a total value of more than $2 million.

The Research Review Day sponsored on May 5 by Baskin School of Engineering featured faculty presentations of their latest findings. Presenters were Professor Mike Isaacson, Assistant Professor Scott Brandt, Professor David Draper, Professor J.J. Garcia-Luna, Professor David Haussler, Associate Professor Claire Gu, Assistant Professor Ali Shakouri, Assistant Professor Hai Tao, Professor Wentai Liu, Assistant Professor Luca de Alfaro, researcher Mark Akeson, and researcher Jim Kent. Another highlight of the day was a "hard hat tour" of the new Engineering 2 Building, led by Chancellor M.R.C. Greenwood and Campus Provost/EVC John B. Simpson. Along with Dean Steve Kang and Dean Martin Chemers, they celebrated the rapid progress of construction and honored donor Jack Baskin and his wife Peggy Downes Baskin.

Professor and Chair of Women's Studies Bettina Aptheker and the Women's Studies Department sponsored a book-release reception for Beyond Superwoman, a collection of interviews edited by Karin Strasser Kauffman and Women's Studies Senior Lecturer Peggy Downes Baskin. Chancellor M.R.C. Greenwood is featured in the book, which is subtitled Twenty-five Top CEOs Show Us How to Get a Life. Campus Provost and Executive Vice Chancellor John B. Simpson also spoke at the event.

John Thompson, Professor, Ecology and Evolutionary Biology, and Brent Haddad, Associate Professor, Environmental Studies, gave an executive briefing on the STEPS Institute to several campus friends and benefactors, including members of the UCSC Foundation Board, special guest former Assemblymember and Speaker Pro Tem Fred Keeley, and Dean Martin Chemers. The presentation included Institute accomplishments of the past year and plans for the future.

Lecturer Emeritus of Literature (creative writing) George Hitchcock, who established the Hitchcock Poetry Fund at Porter College, will read from his latest book One Man Boat: A George Hitchcock Reader on May 27 at 6:00 p.m. in the McHenry Library foyer. A reception will follow the reading.

Professor Emerita of Literature Marta Morello-Frosch has established a library endowment in Latin American Literature, which will help enrich University Library holdings in that area and support the dynamic academic program that she helped to establish.

The third annual Joseph F. Bunnett Research Organic Chemistry Lecture was delivered on May 2 by Herbert Brown, chemist and Nobel laureate. This lecture series is supported by an endowment fund of private contributors, including Chemistry Professor Emeritus Joe Bunnett and Sara Bunnett, Ira Pohl, Professor, Computer Science; Jim Whitehead, Assistant Professor, Computer Science; Raymie Stata, Assistant Professor, Computer Science; Tara Madhyastha, Assistant Professor, Computer Engineering; Todd Wipke, Professor, Chemistry; Phil Crews, Professor, Chemistry; and Bakthan Singaram, Professor, Chemistry.

CHARLES E. MERRILL JR. VISITS COLLEGE HE HELPED CREATE Merrill College Provost John Schechter, Professor of Music, Jonathan Fox, Professor of Latin American and Latino Studies, and Vice Chancellor Ron Suduiko collaborated to invite Charles Merrill to return to UC Santa Cruz for a visit to namesake Merrill College. Mr. Merrill visited the campus on April 26, meeting current students and touring the college. (www.ucsc.edu/currents/02-03/05-05/).

Dean David Kliger; UCO/Lick Director Joseph Miller; Michael Bolte, Professor, Astronomy/Astrophysics; and UCO/Lick researchers Remington Stone and Elinor Gates participated in a visit to Mt. Hamilton by members of the Achievement Rewards for College Scientists (ARCS) Foundation, a national organization that provides scholarships and fellowships for the country's most promising science, medical, and engineering students. This year nine UCSC students received ARCS awards totaling $70,000.

HOW TO REACH DEVELOPMENT STAFF To learn more about development plans and possibilities for private gifts that will support your programs, contact one of the following members of the development team.

• Paul Prokop, Associate Vice Chancellor, Development, ext. 9-5591 (pjprokop@ucsc.edu)
• Jennifer Wood, Annual Fund & Colleges Development Director, ext. 9-2489 (jmwood@ucsc.edu)
• Ann McCrow, Arts Division Development Director, ext. 9-2439 (aemccrow@ucsc.edu)
• John Idstrom, Engineering Development Director, ext. 9-4572 (jidstrom@soe.ucsc.edu)
• Donna Hancock, Humanities Division Development Director, ext. 9-4713 (dhancock@ucsc.edu)
• Margaret Gordon, Library Development Director, ext. 9-4211 (mgordon@ucsc.edu)
• Lynne Stoops, Physical and Biological Sciences Division Development Director, ext. 9-4240 (lstoops@ucsc.edu)
• John Leopold, Social Sciences Division Development Director, ext. 9-3689 (jleopold@ucsc.edu)
• Ronaldo Ramirez, Student Affairs Development Director, ext. 9-3801 (affirm@ucsc.edu)

FACULTY CONTRIBUTE TO COMMUNICATIONS PROJECT

Charged and supported by the Chancellor and Campus Provost, our campus's Public Communication and Marketing project is nearing completion. Assisted by research and analysis from Lipman Hearne, a nationally respected communications company, the project will result in a strategic communication plan, including a set of targeted messages to convey overarching distinctions of our campus.

The process has included a number of faculty focus groups and individual interviews; a set of focus groups comprising alumni, high school and community college guidance counselors, and parents of UC-eligible high school juniors; and nearly two dozen extended interviews with opinion leaders in business, industry, higher education, and government. The project steering committee and a representative group of faculty and other campus leaders have reviewed preliminary findings and proposed messages. A penultimate draft of the strategic communication plan is expected by mid-June, with a final plan ready for implementation in the fall.

Members of the project's Steering Committee are Tony Fink, Professor, Chemistry/Biochemistry; Michael Cowan, Professor, American Studies; Susan Gillman, Professor, Literature; Edward Houghton, Dean, Arts; Sung-Mo "Steve" Kang, Dean, Baskin School of Engineering; David Kliger, Dean, Physical and Biological Sciences; Francisco Hernandez, Vice Chancellor, Student Affairs; Cathy Sandeen, Dean, UCSC Extension; Kenneth Doctor, incoming president of the Alumni Council and Senior Vice President, Knight Ridder; and Loren Steck, alumnus, marketing research professional, and Foundation trustee. Ex-officio members are Vice Chancellor Ron Suduiko; Associate Vice Chancellor Elizabeth Irwin; and Director Jim Burns.

Among faculty who joined recent discussion sessions are: Quentin Williams, Professor, Earth Sciences; Anthony Pratkanis, Professor, Psychology; Alison Galloway, Professor, Anthropology; George Blumenthal, Professor, Astronomy/Astrophysics; Robert Miller, Vice Chancellor, Research; Andy Szasz, Associate Professor, Sociology; Paul Koch, Professor, Earth Sciences; George Brown, Professor, Physics, and Vice Provost for Academic Affairs; Russ Flegal, Professor, Environmental Toxicology; Gary Lease, Professor, History of Consciousness; and Larry Merkley; Vice Provost, Information Technology.

FACULTY ACHIEVEMENTS SHOWCASED

Public Affairs disseminates the news of faculty achievements nationally and internationally. Reporters also often seek faculty expert comments relevant to current issues. Every week, there are several stories involving UC Santa Cruz faculty in various media outlets.

The quarterly Media Highlights (www.ucsc.edu/news_events/media_highlights) report provides a list of faculty who have been covered in the news. News media coverage is also reported regularly in Currents Online (www.ucsc.edu/currents), and you can view it by clicking the button "UCSC in the News."

We invite faculty who have been contacted by a reporter to let us know, so we can look for the resultant media clip and share the news with the rest of the campus.

For help in preparing for media interviews, to suggest newsworthy items, or to let us know about media interviews that may come directly to you, please contact one of these members of the Public Affairs team.

• Elizabeth Irwin, Associate Vice Chancellor, Communications (Ext. 9-5226) (emirwin@ucsc.edu)
• Scott Rappaport, Arts, Humanities & Library Public Information Rep. (Ext. 9-2496) (srapp@ucsc.edu)
• Tim Stephens, Engineering and Physical and Biological Sciences Senior Public Information Rep. (Ext. 9-4352) (stephens@ucsc.edu)
• Jennifer McNulty, Social Sciences and Student Affairs Senior Public Information Rep. (Ext. 9-4399) (jmcnulty@ucsc.edu)
• Louise Donahue, Managing Editor, Currents and Currents Online (Ext. 9-5312) (ldonahue@ucsc.edu)
• Jim Burns, Director, Public Information, Editor of Review magazine (Ext. 9-4347) (jrburns@ucsc.edu)

The Public Affairs unit of University Relations develops and maintains the campus's home page and many second-level pages. In the month of March, a total of 305,258 hits were recorded on the campus home page from off campus, and there were 156,890 entries to the page from on campus. In March, Currents Online, the campus's weekly newspaper, received 189,315 hits.

The magazine of UC Santa Cruz, Review, is distributed twice yearly to 70,000 alumni, donors, parents, and other key constituents. A new publication schedule for 2003-04 commences with publication of a September issue. Besides faculty news, alumni updates, and other campus highlights, it will feature stories on engineering students and alumni, a new book on the rise and repression of Qi Gong in China, and the new Arts Area plan.

FACULTY BUILD RELATIONSHIPS WITH ALUMNI

Faculty engagement with alumni is essential, in order to inspire them to remain close to their alma mater and to support our campus's fundraising priorities. Examples of recent faculty engagement with alumni are presented here.

FACULTY HELP WELCOME HUNDREDS OF ALUMNI TO BANANA SLUG SPRING FAIR An estimated 1,000 alumni participated in a number of events sponsored under the umbrella of our annual Banana Slug Spring Fair Alumni Reunion Weekend. The following special events were among the opportunities for faculty and former students to re-connect. The faculty who worked closely with the Alumni Office to organize the events are noted here.

• First Annual Distinguished Faculty Lecture (Astronomy/Astrophysics Professor and Senate Chair George Blumenthal introduced the speaker, Anthropology Professor Adrienne Zihlman)
• Anthropology Department Reunion (Alison Galloway, Professor, Anthropology and Chair; Diane Gifford-Gonzalez, Professor, Anthropology; Adrienne Zihlman, Professor, Anthropology)
• Jack Baskin School of Engineering Reunion (Sung-Mo "Steve" Kang, Dean, School of Engineering; Joel Ferguson, Professor, Computer Engineering, and Provost, Crown College)
• Literature Department Reunion (Carla Freccero, Professor, French Literature and Women's Studies; Jody Greene, Assistant Professor, Literature and Women's Studies)
• History Department Reunion (Buchanan Sharp, Professor, History; Pedro Castillo, Associate Professor, History, and Provost, Oakes College)
• GIIP (Global Information Internship Program) Reception (Paul Lubeck, Professor, Sociology)
• Journalism Reunion (Conn Hallinan, Writing Lecturer and Kresge College Provost; Roz Spafford, Writing Lecturer)
• Nature Reserve Walking Tour (Maggie Fusari, Natural Reserves Director and Lecturer, Environmental Studies and Biology)

Several dozen other faculty also participated in the daylong event, joining the individual reunion celebrations and attending the annual membership luncheon.

ALUMNI OFFICE SPONSORS FACULTY LECTURE SERIES In a strategic effort to showcase faculty and cultivate connections between alumni and the campus, the Alumni Office has developed a new Faculty Lecture Series. Presentations scheduled for May are described below. Staff also are in the process of organizing a faculty focus group to discuss options for further engagement with faculty in alumni matters.

• Computer Information Professor David Haussler gave a talk in Silicon Valley on May 8. Titled "Mapping the Human Genome: Behind the Headlines," the talk generated a lively Q&A session with the 150 attendees. Professor David Deamer also spoke at an Engineering Alumni reception prior to the lecture, giving guests an overview of the new Department of Biomolecular Engineering.
• Writing Lecturer and 2002 Alumni Achievement Award recipient Martha Mendoza (Kresge '88) will travel to Boston and New York on May 15 and 17 to speak on "Journalists as Social Actors."
• Film Professor Eli Hollander will attend the Los Angeles chapter's event on May 17, and will introduce the featured speaker, alumnus Brannon Braga (Crown '90), executive producer of Star Trek.
• Sociology Professor Paul Lubeck will be in San Francisco for a dinner and talk on "Globalization and Islamic Movements: Prospects for a Democratic Alternative" on May 21.
• Politics Professor Ronnie Gruhn will give a talk on "The Post-Iraq World Order" for alumni in Washington, D.C., on May 22.
• Philosophy Professor John Doris will talk about the subject of his new book, Lack of Character: Personality and Moral Behavior, in San Diego on May 29.

FACULTY PROMOTE ADVOCACY AND COMMUNITY PARTNERSHIPS

Faculty participation is an essential asset of campus participation in community life and governmental advocacy. There are numerous opportunities within University Relations for faculty to represent the campus and lend their expertise. The examples of recent faculty engagement noted in this section are organized by the University Events Office (Arts & Lectures) and the Government and Community Relations Office, all facets of University Relations.

FACULTY ENGAGED IN ADVOCACY On April 24, Assemblymember Joe Simitian, the current Chair of the Assembly Budget Subcommittee on Education Finance, toured the campus. Among highlights were a briefing on how state-funded research in the Institute of Marine Sciences directly impacts many of the state's coastal and marine issues. Participating were Gary Griggs, Director, Institute of Marine Sciences; Mark Carr, Associate Professor, Ecology & Evolutionary Biology; Russ Flegal, Professor, Environmental Toxicology; Mary Silver, Professor, Ocean Sciences; and Dan Costa, Professor, Ecology & Evolutionary Biology. He also joined Chancellor M.R.C. Greenwood for a faculty dinner that included Barry Bowman, Professor, MCD Biology; Michael Hutchison, Professor/Chair, Economics Department; Alma Martinez, Assistant Professor, Theater Arts; Pradip Mascharak, Professor, Chemistry; Casey Moore, Professor, Earth Sciences; Paul Ortiz, Assistant Professor, Community Studies; Craig Reinarman, Professor/Chair, Sociology Department; Terrie Williams, Professor, Ecology & Evolutionary Biology; and Alice Yang Murray, Associate Professor, History.

THE ADVISORY COMMITTEE FOR UCSC ARTS & LECTURES helped develop a stellar season, which just ended with a sold-out performance of the Afro-Cuban All Stars. Faculty members of the committee are Alma Martinez, Assistant Professor, Theater Arts; Paul Nauert, Assistant Professor, Music; and Rick Ortenblad, Lecturer, Theater Arts. We appreciate the support of faculty who attended the season, and hope many will become Arts & Lectures members next season, when we will showcase another lineup of internationally known talent.

POTENTIAL STATE BUDGET CUTS This is a critical time in the state budget process. On May 14, the Governor released his May revision of a proposed budget for next fiscal year. Although his proposal does not include additional cuts to the University of California, there have been proposals made in the Senate and the Assembly that contain cuts of between $80 million and $400 million above and beyond the Governor's original budget proposal.

If implemented, these additional cuts could result in very large fee increases and reduced enrollments. They also could have a major impact on the university's ability to recruit faculty and supply the research that has powered the California economy.

Since the legislature will be debating the budget proposals between now and mid-June, our campus representatives are joining UC colleagues to inform the legislature about the importance of protecting the state's investment in the quality of the university's programs. Several visits and briefings to the campus by state legislators and other officials are in place, including visits from Assemblymember Simon Salinas, Former Assemblymember (and current Executive Director of Ed Voice) Ted Lempert, and State Superintendent of Instruction Jack O'Connell.

To learn more about UCSC's advocacy and governemental relations program, contact Donna Blitzer, Director of Government and Community Relations (Ext. 9-3938) (dblitzer@ucsc.edu).